A dynamic and forward-thinking organisation is seeking an experienced Digital Marketing Manager to lead their digital initiatives. This full-time, stand alone, office based, permanent role offers a competitive salary package within a supportive environment that values innovation and growth. The successful candidate will have the opportunity to shape and optimise the company’s digital presence, utilising their expertise across multiple channels, including paid media, email marketing, website performance, and AI integration. Join a collaborative team committed to delivering measurable business impact and driving continuous improvement.
Key responsibilities:
- Develop and oversee the organisation’s digital marketing strategy to drive lead generation and revenue growth.
- Manage the performance of all digital channels, analysing data to optimise campaigns and digital activities.
- Take ownership of paid media campaigns, including Google Ads, ensuring targeting, bidding, and budget allocation maximise return on investment.
- Design and execute focused email marketing campaigns and automate customer journeys using CRM and HubSpot.
- Maintain and enhance website performance, improving user journeys and conversion paths to generate more leads.
- Create compelling, customer-focused digital content, translating technical information into accessible messaging.
- Leverage AI tools and workflows to enhance marketing efficiency and effectiveness across all areas.
- Implement tracking and analytics solutions, analysing campaign data to identify insights and opportunities for improvement.
- Collaborate with teams to ensure a seamless flow of leads from marketing activities through to sales.
About you:
- Proven experience in digital marketing, with strong practical knowledge of PPC, particularly Google Ads.
- Hands-on experience managing multiple digital channels and campaigns.
- Expertise in HubSpot, including segmentation, forms, landing pages, workflows, and automation.
- Strong website management and conversion rate optimisation skills.
- Exceptional copywriting and content creation abilities.
- Ability to interpret analytics data using Google Analytics and other relevant tools.
- Experience embracing and integrating AI into marketing processes.
- Strong project management and organisational skills with a keen eye for detail.
- Excellent communication skills, confident engaging with senior stakeholders.
- Business acumen paired with a results-driven, commercially focused approach.
- Curious, proactive, and adaptable to new technology and industry trends.
- What’s on offer:
- Salary in the range of £45,000 - £55,000 depending on experience.
- Full-time, permanent contract with a supportive and engaging work environment.
- Opportunities for professional development and embracing innovative marketing techniques, including AI.
- Workplace located in a collaborative and growth-oriented team.
- Generous benefits package and a culture committed to recognising and rewarding achievement.