A dynamic opportunity for a senior marketing professional with proven experience in the Medical or Healthcare sector to lead the strategic growth of a respected medical device distribution organisation.
This pivotal role involves building the marketing function from scratch, driving demand generation, and shaping brand positioning. Benefits include a competitive salary, car allowance, private medical insurance, flexible working, and professional development opportunities, all within a collaborative and supportive environment committed to meaningful impact.
Key responsibilities: - Develop and establish the strategic marketing framework, including agency partnerships and governance structures - Lead the creation and execution of multi-channel campaigns focused on demand generation and pipeline contribution - Drive growth in the direct channel, targeting 20-30% revenue increase within 12 months through digital and outbound marketing initiatives - Strengthen distributor relationships via enablement programmes, co-marketing tools, and quarterly campaign planning. Elevate NHS and Blue Light sector engagement by professionalising content and expanding thought leadership presence - Manage the marketing budget (£150,000-£200,000), ensuring ROI is maximised and results are measurable - Build and execute brand strategy refresh, including messaging, visual identity, and proof ecosystem development - Collaborate closely with sales, clinical, procurement, and senior stakeholders to ensure alignment and achieve commercial targets
About you: - Extensive experience in medical device, healthcare, or pharmaceutical marketing with regulatory compliance expertise - Proven leadership in building and transforming marketing functions within £10-20M revenues organisations - Strong stakeholder engagement skills, particularly with NHS, Blue Light services, and distributor partners - Strategic thinker with a track record of managing multi-channel campaigns and developing compelling brand positioning - Skilled in managing agency relationships, with a focus on measurable commercial outcomes - Analytical mindset for data-driven decision making and ROI optimisation - Excellent communicator capable of briefing agencies, influencing senior teams, and presenting to board-level stakeholders - Ability to operate with agility within a lean, agency-led marketing model
What’s on offer: - Salary of £85,000 - £95,000 depending on experience - Car allowance of £6,000 per annum - Private medical insurance and company pension scheme - 25 days holiday plus bank holidays - Flexible/remote working arrangements with regular travel to Farnborough and client meetings. This hands on, exciting opportunity provides a unique chance to build and lead a marketing function from the ground up, influencing the future growth trajectory of a respected healthcare organisation with tangible strategic and commercial impact.